UX Case Study
Redesigning a legacy dealer portal to cut order processing time by 50%.
Tools & Stack
About the Project
Project Overview
Requirements
Problems
Challenges
The Work
My Process
Research
Ideation
Solutions
Design Direction
Goals & Success Metrics
01
02
03
Key Outcomes
Result
Discovery Phase
Research & Discovery
Methods Used
Key Insights
Who We Designed For
User Personas
Deepak Gupta
Dealer Owner, 48
Key Pain Point
Sneha Rao
Dealer Admin, 26
Key Pain Point
Ideation & Structure
Wireframing & Ideation
The Solution
Final Screens
Style Guide
Color Palette
Typography
Ag
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Ag
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Measured Outcomes
Results & Impact
-50%
Order processing time
-67%
Support calls in first 3 months
4.4/5
Dealer satisfaction score
Looking Back
Reflections
