UX Case Study
Redesigning the checkout flow to reduce cart abandonment and boost conversions.
Tools & Stack
About the Project
Project Overview
Requirements
Problems
Challenges
The Work
My Process
Research
Ideation
Solutions
Design Direction
Goals & Success Metrics
01
02
03
Key Outcomes
Result
Discovery Phase
Research & Discovery
Methods Used
Key Insights
Who We Designed For
User Personas
Priya Sharma
Marketing Manager, 29
Key Pain Point
Rahul Mehta
Freelance Designer, 34
Key Pain Point
Ideation & Structure
Wireframing & Ideation
The Solution
Final Screens
Style Guide
Color Palette
Typography
Ag
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Ag
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Measured Outcomes
Results & Impact
+35%
Checkout completion rate
-42%
Cart abandonment at payment step
+28%
Mobile conversion rate
Looking Back
Reflections
